Immersing ourselves in your brand empowers us to write in a way that engages your audience and accurately positions your business.
We’ll take all or some of these steps together as we deliver against your brief.
Insight session workshop
Understanding your business, brand, objectives, audience and content requirements
Audience research
Digging deeper into your target market
TOV development
For brand voice consistency
Brand comms development
So we (and you) can always tell your best story
Copywriters’ brief
So everyone knows what they’re doing
Content strategy
Translating audience needs into compelling content ideas
Editorial calendar
To keep the team on track
Market research
Interviews
Desktop research
Collating insight and expertise
Lo-fi wireframes
Seeing the words in place
Copywriting
Proofreading
Revisions
Approval
Over to you
Weekly/fortnightly meetings
Holding us all to account