Your business is brilliant and the world needs to know about it!
Finding the words to effectively talk about your business is one of the most important and challenging marketing tasks. And as you take your brand to market time and again, keeping your dialogue clear and consistent is an essential part of defining and building your brand.
But it’s not easy writing about yourself.
It’s not easy talking about yourself. We take that pain away.
When we write for you, you don’t just get words on a page. Your brand will be explored and understood, your audience will be defined and crystallised, your tone of voice perfectly tuned and your brand narrative smoothed into a story that makes sense for you, your marketplace and your audience.
Here’s how it works
Stage 1: Understanding your business
During an interactive, facilitated session, we’ll begin to understand the fundamentals of your business, culture, products and services, as well as delving into audience, marketplace, competition and opportunity.
By understanding what you want to have happen as a business, we can ensure your copy supports those ambitions.
Stage 2: Creation
We’ll agree timescales and delivery dates, allocate a point of contact for review and explain the journey we’ll take to get your copy where it needs to be – this is different for every business depending on the output.
And then we get writing. You’ll see an early draft and have opportunity to feedback before we plough on with the project, frequently updating you about progress and delivering drafts at the agreed times.
Stage 3: Approval and sign off
Your copy will be tweaked until you’re happy with it. Typically, that takes just two revisions. Once we’re both satisfied, we sign off.
We can pass your copy straight to your web developer or designer, or pass it directly over to you.
Articulate and error free writing
The Incredibble team was put on this earth to write and we’ll put our all into writing for you. Sometimes, we get a little too close to things, so once we’ve proofed your writing a professional proofreader will cast their eye over it too, just to be sure it’s in tip-top condition.
That’s focused on your audience
It’s really easy to neglect this but as marketeers, we know how vital it is that all your writing attention is focused on the most important people in the room – your audience.
That serves a purpose
Whether to educate, inform or convert you’ll never get words for the sake of it. Every sentence has a purpose and is expertly crafted to deliver.
That suits its medium
Writing for the web is one thing, creating your sales material or employee handbook is another. Whatever medium you require, the copy will be tailored to fit.
“Helen helped us find a style and tone that was enlightening and playful and true to our passion for innovation”
-Andrew Jones, Co-founder, G2 Innovation
“You intuitively understand the message I’d like to convey, and take my basic words and transform them into enticing and engaging language which delivers the message beautifully. I don’t know what I would do without you.”
-Amanda Brown, The Leading Ladies Company
Is This For Me?
Yes! If you recognise the right words grow reputations and win business. This is for companies who are ready to step up and shine.
Perhaps you’re starting or have nearly finished a website project, perhaps you’ve realised your marketing material needs an overhaul. Maybe you’re determined to (finally!) write to your clients on a monthly basis. Without a doubt, your business is driven and ambitious, and you recognise the benefits of outsourcing the words to a proven professional.
We offer three Incredibble packages:
Effective, engaging copy for your new or existing website.
Regular content creation
Blogs, articles and emails for businesses.
Large scale content creation
For Inbound, Biddable and PPC campaigns.
To find out more and discuss which package is best for your business, please complete the form below.