I’ve been there. My mind is MEAN sometimes.
She really sabotages my best efforts to write. Sometimes she’ll be the client, hating my words before I’ve even written them. Sometimes she’ll be a peer, criticising my work with others. Sometimes she’ll be ‘me’.
If this happens to you, you’ll know how frustrating it is to start time and again on a piece of writing…and stop.
Maybe your mind gets distracted, or you keep finding something more urgent to do. Maybe the thoughts rise up and swallow your stories leaving a creative drought in their wake.
The voice in your head is the most powerful tool you have at your disposal. In life, in business, in marketing.
When it comes to writing, that voice can be your biggest enemy or your best friend. Harnessing it is the best way to succeed.
I write this having recently polled my ‘people’ – my lovely people who work with me, alongside me or who know and like my brand. I asked them “what’s your biggest copywriting challenge?”
So many people said ‘feeling stupid’, ‘I’m stuck’, ‘I don’t know how to begin’. This is Mindset, my friends. And I have one very simple and effective tool to help you on your way.
If this happens to you, try this
How would you feel if you had to write something for just 20 minutes?
That’s it. Just 20 minutes to get your initial thoughts down on paper?
You don’t have to finish the article.
You just have to start.
It doesn’t have to be perfect.
It can be a great big, incomplete mess.
It doesn’t matter.
Because you’re writing!
Why this really, really works
This is based on the Pomodoro technique – a highly effective time management tool.
20 minutes is just long to trick your brain into thinking, “Ah, it’s only 20 minutes. I can do that.”
It enables you to focus (because it’s only 20 minutes) and when your brain gets pulled away because it’s being all negative and limiting, you can say, “Hey brain, back to it! It’s only 20 minutes.”
Because of that focus, it is amazing how much you can get done.
You don’t have to finish – which takes the pressure off.
You just have to start – and often you’ll want to continue.
THIS is a real life example
I wrote this much of this blog post in two 20 minute sessions. I got distracted twice during the second session and went to check my emails. I pulled myself back because ‘it’s just 20 minutes!’
[I completed this blog post the same day because the ‘zone of 20’ compelled me to continue. And that’s the magic of Pomodoro – it gets you started and you’ll want to continue.]
What’s really going on?
You’re building a new habit. Those old habits of thought aren’t actually going away but you’re replacing them with stronger, more helpful habits that get you where you need to be – writing consistently.
In time, if you diligently nurture the habit of removing judgement from your writing process, you’ll be able to write with ease and enjoyment.
You’re also pseudo-meditating
If you meditate this will resonate. What’s also going on, is that you’re acknowledging thoughts of judgement and negativity…and letting them go (because it’s just 20 minutes). This is a vital step towards consistent creativity.
I’m a real-life example!
Trust me, I’ve really been there. Stuck for days staring at a blank screen. The minute I broke content creation down into ‘just 20 minutes’ relief came flooding in.
Make this work for you
Keen to banish mean, creativity-blocking thoughts and FINALLY write great content consistently? Your business and your brand deserve it.
Take my Incredibble Content Challenge. Each day for 5 days you’ll get an email from me with one 20-minute task. We go from generating ideas, to writing, to publishing.
JUST 20 minutes!
You’re going to love it and rock it!
Join here. It’s fun and friendly and so, so simple I’m not sure why I even called it a ‘challenge’.
Sign up to The Incredibble Content Challenge and never feel stupid about writing again!