Standing on a stage just over three weeks ago, I reminded myself and my audience what marketing really means.
“Marketing exists to make money from our ideas,” I said. “Your ideas, your employer’s ideas, your client’s ideas…
“That’s it. If it’s not doing that, it’s not working.”
Quite the declaration.
Gloriously, there are loads of steps on the way to the money. Steps like raising awareness, building confidence and demonstrating authority. Steps that help people decide to spend money with us.
So why – and I ask myself this – why Helen, do you leave your marketing until a Friday afternoon? We’ve heard it a thousand times:
- The builder’s house is last to be built
- The cobbler’s children have no shoes
I looked up that last phrase and it’s been around for centuries. Here’s the oldest I could find dating from 1546, reportedly from John Heywood’s Proverbs:
But who is wurs shod, than the shoemakers wyfe,
With shops full of newe shapen shoes all hir lyfe?
It’s 2016 and we’re still suffering from the same malaise.
What’s your excuse?
You have two choices
If you, like me, put your clients ahead of yourself you have two choices:
- Outsource the things you can’t or don’t want to do, the things you’d like an expert to take care of (like content writing and social), the things that are high value but low cost (like admin or book keeping)
- Dedicate a day to doing YOUR marketing. And make it a Monday.
Not a Friday, a Thursday or even a Tuesday. Put yourself first for the sake of your business.
From now on, Monday will be my day of marketing.
No longer will it be pushed along the screen of my task management software, coming to rest on a Friday where it will be ignored until I re-plan my week.
Interestingly, I’ve spoken to a couple of people about having ‘admin days’ recently. A graphic design duo I work with make every Monday Admin Day. I love this!
Earmarked and planned for it can become a day for all sorts of essential tasks. And getting them all done on that day, a day that’s dedicated to you, removes the guilt of client work and a glut of ‘to dos’.
I can see myself rising early and heading to the office, tea in hand. I’ll settle in front of my laptop and open Asana (my task management software), and be greeted by a list of colour-coded tasks sitting in Monday’s column.
They’ll say things like:
- Write a blog post
- Write your email newsletter
- Plan your socials for the week
- Pay your brilliant team
- Invoice your fabulous clients
And who knows what else.
I will cobble new shoes and watch the rewards roll in. Less guilt, more action.
If I can help you put yourself first by taking care of your content, give me a call. You’ll find all my contact details here.